Finger foods: Snacking, the healthy way

New D2C players flourish via assortment and exposure. Every mother struggles to provide her kid a "healthy" snack.

Food marketer's greatest challenge yet.

The chance: India's health food sector is rising at a 20% CAGR, according to Avendus Capital.

Healthy food expenditure will double by 2026.

Kearney partner Rajat Tuli says although this sector is developing quickly, it's still a small fraction of the larger 40,900-crore snack food category.

Wipro Consumer Care is looking at snacking as a food entrance point.

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