NFL Sunday Ticket still up for grabs as Apple pushes for flexibility with game rights

Sources believe packaging constraints hamper Apple's conversations.

Apple CEO Eddy Cue wants to work with sports organisations rather than rent broadcast rights.

Sunday Ticket rights, the only remaining exclusive broadcast package not extended until 2030, are still up for grabs as the NFL season enters Week 6.

The NFL and Apple, two of the world's most powerful corporations, usually get what they want.

Apple's senior vice president of services, Eddy Cue, doesn't want to only show games.

MLS could easily implement Cue's "wonderful concept," but the NFL, which has worked with Fox, Paramount Global, Comcast's NBCUniversal, may not.

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